Press Releases

Growth Matters International Announces Appointment of Sales Management & Enablement Industry Veteran as President of Newly Created America’s Region

CHARLOTTE, NC., JULY12, 2019 /PRNewswire/ -- Growth Matters International ("Growth Matters" or the "Company"), a leading sales management enablement company with operations in North America, Europe, Asia, and the Middle East focused on providing sales leaders with a path to growth today announced the appointment of Brian Lambert, PhD, as the President, North and South America. In this role, Dr. Lambert will be responsible for leading the Growth Matters Americas teams including marketing, sales, delivery, and research.  He will report directly to Growth Matters International President and Chief Executive Officer, Mr. Tony Cross, and will be a member of the Company's Executive Leadership Team. 

Dr. Lambert is an accomplished sales management, enablement, and research executive with over 20 years of industry experience in driving value creation at both public companies and in private equity-backed ventures. He was most recently the Sr. Director of Enablement & Readiness at Spectrum (Nasdaq: CHTR), a Fortune 50 Telecommunications company based in Stamford CT.  He also served as the Sales Enablement leader at GP Strategies (NYSE: GPX) as well as the senior staff of the Society for Talent Development (ATD), the world’s largest membership organization for talent development leaders and their teams.  Earlier in his career, he held a series of sales and sales management roles across multiple brands, including Dun & Bradstreet in which he started his selling career, the United States Air Force, where he served as Training Officer, and Senior Analyst at Forrester Research (Nasdaq: FORR), in which he helped create and launch the Sales Enablement practice for teams who work to strategically align to customer conversations and achieve organic growth.  He will play an integral role in working with Mr. Cross and the Growth Matters International team to expand the sales management portfolio, strengthen capabilities, reinvigorate top-line growth, and expand margins and cash flow.  The North America operation will be headquartered at the Company’s existing office in Charlotte, North Carolina USA.

Mr. Cross, Chief Executive Officer, commented, “As part of our expanded focus on sales management enablement, I am happy to have Brian join our team to lead our newly created North American region, and I view his combined background as a Sales Enablement and Sales Management leader coupled with his focus on customer success, track-record enabling change at scale, and ability to lead high-performing teams as they operationalize digital strategies as the hallmarks of his track record thus far. Brian has shown remarkable ability to lead not only in the sales management and sales enablement field but also leverage his thousands of touch-points across the globe as an industry thought leader and respected analyst who can help others be successful, from start-ups to large global brands.”

Mr. Cross continued, “Our U.S. and International teams have collaborated closely together for many years. However, Brian’s focus, leadership, and focus on team outcomes will allow us to more effectively serve our growing North & South America client base. This will help us scale our services faster and achieve more consistency to serve those companies in our global footprint. Brian is a great fit for the role, given his success at Spectrum and significant experiences across the globe, which provide him with solid footing to execute our growth objectives in North America and beyond.”

Dr. Lambert stated, "I am excited to join the Growth Matters team and I look forward to expanding our North & South American selling efforts by capitalizing on the best-in-industry sales management content, frameworks, enablement, and integration services, while leveraging a great people-centric brand that is dedicated to helping align our customer’s teams to more relevant sales conversations. I’m excited about the team we’re building to help our customers seize on the great market opportunities they are pursuing in their version of a more digital future.”

About Growth Matters International
Growth Matters International is a fast-growing sales management consulting and services business founded in 2011, focused on developing the practice of sales management globally. Currently headquartered in of South Africa, and have dedicated offices in Charlotte NC, Sydney, Australia, and Johannesburg, South Africa. Growth Matters International is global sales management and enablement company focused on helping clients drive bookings and grow long-term customer relationships. Our proven sales and sales management enablement, methodologies and technology, combined with our process-led consulting and services approach means your sales management team, and those who support them, learn and apply the right skills to succeed in times of transformational change to accelerate business strategies.


For more information please visit our Americas website: