Sales Managers: How Does Your Sales Team Show Up?

To become top performers, salespeople have to know their strengths and weaknesses. They need to identify themselves in the context of the evolution that happens every year. What got them here isn't going to help them be ultimately successful in the future. Why? Because customers are evolving - and they're evolving fast. The more salespeople know about themselves, the more they can leverage their strengths to help their customers be successful. The talents of salespeople are directly correlated to their top-level revenue attainment. No matter how long they have been in the profession, it is essential to assess the type of salesperson they currently are periodically. Salespeople need to take stock of both strengths AND weaknesses to become better.

Many salespeople work hard to have it all figured out. In reality, being a perfect salesperson is challenging to attain. That's why continuous learning, tenacity, and resiliency have become a competitive advantage in today's selling reality. While there are many indicators of how good a salesperson is, most have to do with numbers because the amount of revenue salespeople bring to a company can be easily quantified. However, to be a successful seller, sellers should strive to improve their skills continuously. To help the team take stock, ask them these questions:

  • What results am I currently achieving?

  • What results are desired of me?

  • How large is the gap between my current performance and my expected performance?

  • What is the impact of that gap on you, on us as your employer, and on others across the team?

While helping salespeople take stock, sales managers can also inspect and analyze the supporting processes, content, and tools implemented to help sellers be successful. This is important because when there is a gap in performance, the goal is to understand why the gap exists. For example, for all the work that needs to be done, maybe sellers don’t have the right information, support, or time/ability. At times, the processes and systems in place do not align with the sales conversations that need to happen. These are all examples of external factors that cause a performance gap.

So, while salespeople are improving, what actions can management take to help?

About Growth Matters Growth Matters is an international business founded in 2011. This consulting and services organization focusses on the development and practice of sales management and sales enablement. Our team of world-renowned experts spans the globe enabling businesses to improve sales conversations through services and solutions aligned to sales strategy. Charlotte, NC (USA) is the headquarter of our Americas operation. With dedicated offices in South Africa (EMEA), and Sydney (APAC), we regularly facilitate senior-level workshops in 17+ cities and countries. For more information on equipping sales managers, and aligning to sales leadership, contact the Growth Matters team at

Want regular updates and helpful tips? Subscribe to our blog